Privacy Policy


Foxglove & Field takes the safety, security and confidentiality of your personal data very seriously, and this privacy policy explains how and why I obtain, process, retain and store your information and covers personal data captured through my website and related social media pages. 

You may contact me (Louise Hole) at any time using the contact details at the bottom of the page.

Here’s what information I capture and why…


When you buy a product from Foxglove & Field any personal information is provided to me directly by you. Information usually includes your name, address, contact details and details of your purchase. As I use a third party payment system I do not hold any personal financial information about you other than a record of the transaction and the amount paid.  

Through purchasing from Foxglove & Field we have entered into a contractual arrangement for me to supply product(s) to you and to process your information. At the end of our relationship I will need to keep this information for tax purposes (you never know!) and for other legal reasons. I will keep the information secure and delete it when deemed as obsolete.

In order to fulfil my commitments to you I may need to share some of your information with my data processors. This will include our payment processing companies such as PayPal and Square; also with my couriers such as Royal Mail and DPD. 


At Foxglove & Field I run a few competitions and need to keep records of entrants and winners. For those lucky winners I need to capture and store additional details such as details of the prize and how and when it was supplied. I also would retain details of any correspondence, complaints or enquiries from individuals regarding the competitions. 

I rely on your consent to capture your name and details when you first enter the competition and I will keep the information on my system/ social page(s) for the duration of that competition. Once I have your information, for various legal and contractual reasons I need to retain for a period, typically around 12 months. I may use your information to contact you about topics I think will be of interest to you during this time. 

If you are lucky and win a prize I need to share your details with the preferred courier (Royal Mail / DPD etc.) and, I may also publish your name on our social media pages and/ or website. 

Who will have access to your information?

As a sole trader it is only me who has access your personal information so I can assist you with any enquiry. Your data will only be shared with external organisations that need the information to fulfil my obligations to you, for example with the PayPal, Square, Royal Mail, DPD and so on.

I may share data with third parties if I am required to do so by law, such as the police, under a court order etc., or if the sharing is required for the detection or prevention of fraud or a crime. 

I may also share your information with other third parties if it is in the defence of a legal claim, such as seeking legal advice from a solicitor or in the case of an enforcement company regarding an overdue account. 

I promise I shall never sell or share your information with any other commercial third party.

Marketing, consents and permissions

If you are an individual consumer or retailer then I may use your personal information to contact you about our products and services where I believe they may be of interest to you. I may deliver marketing communications to you by post or email under the ‘legitimate interest’ clause.  

Private individuals 

For most of the records I hold I have the consent of the individual consumer to send direct marketing materials to under ‘legitimate interest’. Occasionally I may purchase a mailing list from a reputable data house, but would only use those where either the individual has consented to their information being shared, or the information has been collated lawfully from a public domain source, such as the edited electoral register. 

Sometimes the person who has made the purchase may ask me to send the product(s) to a different person as they know it will be of interest to them or purchased for them.


Most retailers will voluntarily ask to receive information from me, and I try and ask for consent before adding them to my mailing list. However, the data protection legislation allows me to send marketing materials to corporate individuals with whom I have no pre-existing relationship if their information is in the public domain, and that the information is relevant to them. 

I will therefore always try and obtain opt-in consent before adding a person to my mailing list; and at all times and in all correspondence I will clearly state that the communication comes from Foxglove & Field and clearly tell you how you can change or update your marketing preferences or unsubscribe completely.

If you have made contact with me then I shall rely on a combination of your consent, my legitimate interests to record your information, and if I wish to send you administrative or marketing emails, I rely on what is called the soft-opt-in, or pre-existing relationship, to send those emails to you (at any time you can ask me to stop sending these to you).

Right to object

You have an absolute right to ask me to stop processing your information for direct marketing purposes at any time – more of your rights are detailed below. 

I will not share or sell your marketing or personal information with any third parties, save with your permission or required by law. 


As a very proactive and forward-thinking business I stay up to date with technological advancements and I will continue to embrace new technology such as payment systems and website developments. 

I shall always ensure that potential privacy risks involved in introducing these new technologies are considered and your safety always put at the forefront of our thoughts, ensuring that adequate technical and organisational security measures are put in place to keep you safe. 

Your rights

The Data Protection Act 2018 and GDPR gives individuals certain rights and for your convenience these are listed below:-

  • You have the right to access a copy of the personal information I hold about you by making a Subject Access Request (SAR). You can do this by phone, in writing or by email to the address at the bottom of this policy.
  • I will have to verify your identity before I can proceed.
  • You have the right of rectification to amend or update your personal information and ensure I maintain accurate and up-to-date records and/or data about you.
  • You have the right to erasure, also known as ‘the right to be forgotten’.
  • The broad principle underpinning this right is to enable an individual to request the deletion or removal of personal data where there is no compelling reason for its continued processing by Foxglove & Field.
  • You have the right to ‘block’ or suppress the processing of your personal data. Processing of your personal information may be restricted in the event it is no longer essential to support the use of services provided to you and/or not part of any contractual, legal or financial requirement to do so. Foxglove & Field is permitted to store the personal data, but not further process it.
  • Foxglove & Field may retain just enough information about you to ensure that any restriction is respected in future.
  • You have the right to data portability, which allows individuals to obtain and/or reuse their personal data for their own purposes across different services. It allows you to move, copy or transfer personal data easily from one IT environment to another in a safe and secure way, without hindrance to usability.
  • You have the right to object to the processing of your personal information based on consent, my legitimate interests or the performance of a task in the public interest or exercise of official authority including profiling activity, direct marketing, including profiling activity, and processing for purposes of scientific and/or historical research and statistics.
  • You have the right to be made aware of any automated decision-making, that is decisions made about you without any human involvement, and also any profiling that may take place about you. 
  • You have an absolute right to ask us to stop sending you direct mail or email.

For some processing you will have given us permission to process your information, and in these cases you can withdraw your consent at any time. In certain situations, the above rights may not apply, for example if you entered into a membership minimum term contract, I may have to write to you about your membership even if you asked us previously not to, but I would not send you direct marketing materials.

Contact details 

If you have any questions regarding this privacy notice, or would like any further assistance, please contact:-

Louise Hole – Compliance Officer
Foxglove & Field
Fox Hollies, St. Leonards Lane, Louth, LN11 7EF

Telephone: 07973 258 535


In the event of a complaint firstly contact the Compliance Officer listed above. If you are still unhappy you many contact the UK Data Protection Regulator at:-

Information Commissioner’s Office
Wycliffe House
Water Lane
Cheshire, SK9 5AF

Helpline: 0303 123 1113 (local rate) or +44 1625 545 745